The Pew Research Center report consulted 10,000 participants and analyzed 500 news influential profiles
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- 21% of North -Americans are informed of the profiles of news influences, according to a report by the Pew Research Center;
- The survey featured 10,000 participants over the age of 18 and analyzed 500 news influentials with more than 100,000 followers on Facebook, Instagram, Tiktok, YouTube or X;
- Users of 18 to 29 are the most informed by the influences of the influential;
- Ox and Instagram are the platforms with the most profiles of news influential;
- Only 23% of the influential have experience in the news industry and do not usually express clear political opinions.
The survey had 10,000 adult participants (over 18 years) and analyzed 500 digital news influences with more than 100,000 followers on Facebook, Instagram, Tiktok, YouTube or X (Ancient Twitter). Most people who resort to the profiles belong to the 18-29 -year -ol range, as shown in the report.
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Only 23% of influentials have experience in the news industry
“The influential of the news has emerged as one of the main alternatives to traditional channels as a source of news and information for many people, especially younger people. And these influential have really achieved new levels of care and prominence this year in the middle of the presidential election,” said Galen Stocking, co -author of the study.
In most of the platforms analyzed, the number of male influences was twice as much as the female. In addition, the tendency is for these news profiles to take a more conservative political position, except for Tiktok, which has more influential liberals.
Most news have accounts on more than one platform and X leads the survey with 85% active profiles. Instagram arrives shortly after as a runner -up, with 50% of the influentials who join the network.
