Tesla’s fall is not limited to the United States. Even in Norway, where electric vehicles already represent more than 90% of new cars sold, the car registered withdrawal.
In the country, the reduction was 12% this year. And the trend also appears in other markets, such as Denmark, France, the Netherlands and Sweden.
In the first global quarter, Tesla fell by 13% in sales, with the delivery of about 337,000 cars, below 387,000 in the same period in 2024.
The slowdown occurs at a time when the electric vehicle market is growing. But Elon Musk’s car maker is against.
And what does this explain?
First, there is a natural competition of the industry giants, which innovate and invest in electrification.
In addition, the movement we follow in Brazil, with a rise of Chinese brands that gain ground, is not our exclusivity.
Internally, Cybertruck’s collection has not fulfilled sales expectations, and many consumers wait for updated versions of model Y, like the one that began to surrender in Norway in March.
Model Y has a huge weight for the company. Focus2Move Consultancy points out that in 2023 and 2024 this was the best -selling vehicle in the world.
Technology, market and … politics
Elon Musk aligned with Donald Trump, who in himself would already give a combination of criticism and support in such a polarized scenario. To the republican inauguration event, he added to the private room of the controversy, the gesture interpreted by many as an apology for Nazism. In Europe, it supported the alternative of the far right party in Germany.
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Elon Musk, at the helm of the Government Efficiency Department, runs an action to reduce the spending on the White House. When it carried out work, protesters took to the streets last Saturday to protest against the billionaire, choosing Tesla as their goal. Actions are not restricted to the United States and reached other countries, such as Canada, Sweden and Germany.
And finally, there is an indirect consequence of this scenario.
According to Daniel Crane, a law professor at Michigan University and author of a book on Tesla that is about to launch, the company, for a long time, was the great option for drivers who prioritized environmental problems. In an interview with Deutsche Welle, he explained the following: In electoral terms, this audience tends to be an opposition to Trump. After all, the politician despises climate change.
As Tesla is no longer the only cut -off car maker in the sector, this market ended up migrating to other companies. At the same time, the electorate is ideologically aligned with Musk much less attractive in electric cars.
The company’s shares have achieved the worst quarterly result since 2022, losing $ 460 million in market value.
